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Fund Placement

Campbell Lutyens has a 25 year track record in fund placement, achieving high completion rates on well-defined marketing strategies for our clients.

Our team has raised more than $230 billion for over 200 private equity, infrastructure and private debt funds.

We provide thoughtful, creative advice and tailored processes for our clients, adding significant value at every stage of the fundraising.

Advisory and execution

With a specialist GP relationship management team of over 35 people, supported by our operations team, we are able to provide clients with dedicated resources on each mandate, throughout the fundraising. We help develop thoughtful and carefully tailored materials, give key points of advice specific to each prospective investor and help respond quickly to market developments and investor queries.

Our team works closely with clients to provide:

  • Detailed pre-marketing strategies
  • Industry-leading marketing materials
  • Due diligence preparation and co-ordination, and market insight
  • Positioning and terms negotiations
  • Tailored investor relations programmes

We work with clients to set ambitious but achievable targets, which has resulted in a successful track record. The significant majority of fundraisings we have worked on since 2015 have been oversubscribed.

Distribution

We provide global reach with local knowledge and relationships.

Over the past 30 years, we have developed a deep knowledge of institutional investors globally. We have local teams in the principal financial centres globally, who draw on long-term relationships and experience to provide tactical advice and recommendations specific to each potential investor.

Our relationship managers bring an integrated team approach to global investors, consultants and aggregators, enabling them to have a deep understanding of investors’ asset allocation, investment approach and decision-making processes.